# Using unsubscribe links

All campaigns sent through Mailblast require an unsubscribe link that allows your recipients to unsubscribe from your list. This is done by adding a {{unsubscribe\_url}} tag, which is automatically replaced with a generated unsubscribe link for the subscriber.

To add an unsubscribe URL click the "Add Tag" button in your editor.

![](https://3747798111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOLiZFb8QcPSjvrne1vkm%2Fuploads%2FBxibjnLE2dufOl3bhAAG%2Funsubscribe-links1.png?alt=media\&token=29543c33-0277-42fb-9f58-ccad4fe15439)

This will add a link called "Unsubscribe". If you need to edit the name of the link. Simple click on the and select the edit button.

![](https://3747798111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOLiZFb8QcPSjvrne1vkm%2Fuploads%2FeLxVF49LqE1FFLukg5tj%2Funsubscribe-links2.png?alt=media\&token=029ba7f0-d456-4753-bf9d-398e4926b6f5)

You can then change the text of the unsubscribe link from here:

![](https://3747798111-files.gitbook.io/~/files/v0/b/gitbook-x-prod.appspot.com/o/spaces%2FOLiZFb8QcPSjvrne1vkm%2Fuploads%2FiSHmFxPRKp5Lch6MwMsu%2Funsubscribe-links3.png?alt=media\&token=26ba3acc-be61-4e8c-9b95-0f8757c90c8d)

Alternatively if you want to directly enter in the HTML, use the following:

```
<a href="{{unsubscribe_url}}">Unsubscribe Here</a<br>
```