Using merge fields to personalize your emails

Merge fields allow you add in subscriber info into your email for a personalized experience. You can view a list of all available fields by clicking the respective tab anywhere you are adding email content.

Using the merge field is as simple as typing it in your email:

Mailblast uses liquid to handle merge fields, so on top of inserting tags for users, you can set up additional filters and conditionals in your emails templates.

For example you can:

  • Set a default value

    • Dear {{ first_name | default: "customer" }}

  • Capitalize only the first letter

    • Dear {{ first_name | capitalize }}

  • Get only the first word of first_name (If your first and last names are not split)

    • {{ first_name | split: " " | first }}

The full liquid reference is available here.

Last updated