FAQ
  • Getting Started
    • Moving out of the Amazon Sandbox
    • Creating your AWS Credentials
    • Enabling DKIM
    • Verifying your from email address
  • Using Mailblast
    • What is an automation?
    • How do I create embedded Signup Forms?
    • Custom Tracking URLs
    • Using unsubscribe links
    • How do I use the Mailblast API?
    • Using merge fields to personalize your emails
    • What Integrations are supported?
    • How do I setup double Opt-In for subscribers?
    • Setting up a custom unsubscribe landing page
    • How do I send emails to subscribers who opened/did not open a campaign?
    • Do you have a whitelabel program?
  • Tracking and Analytics
    • How does Mailblast handle bounces?
    • What are soft and hard bounces?
  • Pricing
    • How much does Mailblast cost?
    • How much does AWS cost?
    • Is there a discount for non profits?
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  1. Tracking and Analytics

How does Mailblast handle bounces?

PreviousDo you have a whitelabel program?NextWhat are soft and hard bounces?

Last updated 3 years ago

Mailblast processes bounce/complaint notifications through Amazon SNS. Hard bounces and emails marked as spam are automatically filtered in your list, and subscribers will no longer receive emails for future campaigns.

You can see detailed bounce/spam information in each campaigns report:

Note soft bounced recipients are still considered active accounts and are not filtered out in new campaign deliveries. Mailblast will automatically convert subscribers who soft bounce at least 3 times in a 4 week window into hard bounces.

Read for further information.

Amazon SES best practices