What are soft and hard bounces?

When an email is rejected by a subscriber's email server it is called a bounce. There are basically two types of bounces:

Soft Bounce: A soft bounce is a temporary error in email delivery. Mailblast will automatically convert subscribers who soft bounce at least 3 times in a 4 week window into hard bounces.

Some common examples of a soft bounce can be:

  • Mailbox is full
  • The recipient email server is offline

Hard Bounce: A hard bounce is a permanent failure in delivery of an email. Hard bounced recipients are immidiately disabled from receiveing any future emails from the respective list.

Some common examples of a hard bounce can be:

  • Recipient email address does not exist
  • Recipient mail server has blocked delivery of your email